Eight product ranges presented for installers under the “Ledvance Osram” brand with attractive cost-benefit ratios and concise designsFor sales via the electrical wholesaler channel, the Osram Lamps business unit – to be known as Ledvance from 1 July – is bringing a portfolio of suitable LED luminaires to market with familiar, renowned quality for standard applications. The approximately 60 energy-efficient luminaires with the brand name of “Ledvance Osram” feature very good cost-benefit ratios, concise designs and especially simple installation.
The intelligent Lightify Switch: A switch with individually configurable functions The flexible Lightify Plug: A socket outlet that’s switchable via app and switch With the new “Lightify Switch” operating element and the “Lightify Plug” system expansion, the Lightify Home version now offers products for the first time that exceed pure lighting applications – the Switch is a switch that can be individually configured for all Lightify products, and the Plug now enables many favorite luminaires and other devices to be connected to the smart control that otherwise could not be operated via Lightify.
Osram Lamps presents a mobile measurement system with Wago technology Individual energy consumption measurements for complete buildings in real time Osram’s Lamps business division, to be known soon as Ledvance, expands its product portfolio with regard to smart home/smart building with a mobile measurement system. The flexible measurement system developed by Osram experts and featuring Wago technology enables the real-time, individual energy consumption measurement and evaluation of buildings – without having to modify the existing installation. The portable system for energy service providers and consultants will be shown for the first time at Light + Building in Frankfurt at Booth B10/B50 in Hall 2.
Refined lamps and pendant luminaires for stylish interior designsWith Edition 1906, the Osram lamp division – with the future name of Ledvance – presents vintage lighting consisting of premium materials and a modern inner: The gold color-coated LED filament lamps and clear halogen lamps are available in four classic shapes. The PenduLum suspended luminaire features a linear, purist design and has a very refined appearance thanks to its material mix of matt aluminum and textile cable. Especially when combined, the Edition 1906 lamps and luminaires create visual highlights in any room, from hotel lobbies to living rooms.
Focus on consistent customer orientation Powerful sales team, well-known brands and market expertise are competitive edge Osram, one of the world's leading lighting manufacturers, continues to make progress with the carve-out of its general lighting lamps business. After the supervisory board of OSRAM Licht AG approved the carve-out of the unit in June 2015, the name of the new company has now also been decided. “We have opted for a combination of the terms ‘LED’ and ‘advance’ and will call the newly established company LEDVANCE,” said Olaf Berlien, Chief Executive Officer of OSRAM Licht AG. “The name reflects the trend toward LED in the lighting market as well as the opportunities arising from this development – opportunities LEDVANCE will actively exploit.”
In the evenings, and especially when evenings become longer, many people love the snug, warm glow of a burning candle or open fire. Incandescent and halogen lamps create similarly cozy light by simple dimming, but with modern LED lamps this is technically not quite as simple. To create the popular light effect with 2,000 Kelvin here as well, Osram has integrated state-of-the-art LED technology into its new Glow-Dim models.
New LED lamps in a glow filament design as well as a replacement for halogen reflector lamps being phased out from 2016 are now available for the 2015/2016 lighting season.
Based on its discussions held on April 15, 2015, the Managing Board of OSRAM Licht AG intends to transfer the general lighting lamps business into an independent structure. This business includes the traditional as well as the LED-based lamps of the current business units CLB and LLS. The measure is to be submitted to the Supervisory Board at its next regular meeting on April 28, 2015. In fiscal 2013/14 this business generated worldwide sales of about € 2 billion. The independent legal structure is to provide the basis for the further development of the business, while also considering partnerships.